Meet the Co-Founders
Michael Kuech Co-Founder
Growing up as an athlete, and playing tennis at the professional level, I felt invincible! That changed when I was diagnosed with cancer at age 24. While recovering and trying to rebuild my immune system, I learned how important it is to fuel your body with a whole food diet. My co-founder Kristel, would share her homemade mixes of superfood powders. While taking them, I felt energized, happier and increasingly aware. The more I researched, the more shocked I became to learn of my athletic-diet’s effect on the body, and how these nutrient-rich superfoods had been used by indigenous cultures for thousands of years. Why didn’t more people know about this? I made it my personal mission to educate and inspire people to fuel their body with the best natural whole foods. Good nutrition, and information should be available for everybody!
“Most people get sick due to poor diet and lifestyle choices - we created superfood and plant protein mixes - so you can improve your health and feel your best every day!”
Kristel De Groot Co-Founder
I too grew up playing tennis at the professional level and Michael and I actually met on the court! We were young, healthy and happy until Michael’s cancer diagnosis. It reminded me of when I was 12 and the same thing had happened to my mom. Determined to stay positive, I bought all of these loose bags of maca, wheatgrass, barley grass, chia seeds, spirulina, lucuma, flax seeds, you name it! My cabinets were chaotic, as my aunt Ellen, an orthonutritionst advised me on what vitamins and minerals the body needs on a daily basis, and what it needs to heal. I created 7 unique mixes, specific to a health benefit. My family, friends, and Michael tested the blends in their breakfast. The nutrient-dense superfood combinations were an EASY way to start the day SUPER. My allergies and eczema began to clear up. Everyone who took these mixes, began to look and feel better. Michael and I knew we needed to share these superfoods and information with the world! Nothing makes me more excited than sharing that healthy living is not that complicated (and that small changes make all the difference)!
“These superfoods are a GAME CHANGER.”
“Your morning instantly supercharged.”
“Ingredients that are responsibly and sustainably sourced.”
“No fillers, sweeteners or artificial ingredients!”
What We Do Differently
You deserve to know what you’re putting in your body. Your Super mixes contain 5-6 naturally dried superfoods — that’s all! Every ingredient is certified organic, Non-GMO certified, Glyphosate-Free, plant-based and gluten-free. You’ll never find any sweeteners, stevia, artificial flavors, fillers, preservatives or additives.
We believe that you should know where your (super)food comes from. That’s why we created a 100% transparent supply chain. We source all of our ingredients directly, we know where they come from and we try to have a positive impact on the local communities where they’re sourced.
Giving Back 1:1
Your Super is B Corp certified — the highest standard for social corporate responsibility. We believe everyone deserves to be happy and healthy, which is why we’ve partnered with Action Against Hunger to donate a life-saving food bar to those in need for every Your Super mix purchased (1:1).